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SH HOTELS & RESORTS EMBARKS ON A MAJOR GLOBAL EXPANSION

18 gennaio 2024 | 14.01

LETTURA: 8 minuti

The Groundbreaking Hospitality Company Behind 1 Hotels, Baccarat Hotels, and Treehouse Hotels Has More Than 30 Projects Open and in the Pipeline

MIAMI, Jan. 18, 2024 /PRNewswire/ -- Reinforcing its position as a leader in the purpose-driven luxury and lifestyle hotel segment, SH Hotels & Resorts—founded by hospitality visionary Barry Sternlicht—is embarking on a significant worldwide expansion of its portfolio across four continents and 13 countries and territories. With more than 30 hotels and branded residential projects open and in the pipeline, plus a number of deals in the LOI stage, SH Hotels & Resorts is shaping the future of hospitality by creating transformative spaces and experiences across some of the world's most dynamic hotel brands: 1 Hotels, Baccarat Hotels, and Treehouse Hotels. This growth underscores the company's commitment to experiential luxury, trailblazing design, sustainability, and cutting-edge technology.

"At SH Hotels & Resorts, we believe in creating spaces that transcend the ordinary and are more than just a place to stay—they are a celebration of living in harmony with our surroundings," says Sternlicht. "Our latest expansion is not just about extending our reach; it's a chance to expose more individuals to our mission. In 1 Hotels, it's about fusing sustainable luxury with the restorative power of nature. In Baccarat Hotels, we combine timeless elegance with modern sophistication. And in Treehouse Hotels, we ignite the imagination with whimsical charm and playful design. Each new property is a step forward in our journey to redefine what luxury means today and for future generations."

The current properties—including flagship locations like 1 Hotel Hanalei Bay on the island of Kauai, Baccarat Hotel & Residences New York, and Treehouse London—have set the stage for a rapid global expansion that includes conversions of historic buildings in Europe, skyline-defining projects in the Middle East, pioneering spaces in the United States, captivating retreats in Mexico, and trendsetting developments in the Asia Pacific region.

"Our vision is expansive and precise. We're growing in markets where our guests seek out the experiences that we excel at providing," says Raul Leal, CEO of SH Hotels & Resorts.

1 Hotels: Designed by Nature

As the first mission-driven lifestyle hotel brand inspired by nature, 1 Hotels combines biophilic design and sustainable practices with extraordinary levels of comfort and service. The brand launched in 2015 with the opening of 1 Hotels & Homes South Beach, which introduced a new benchmark in hospitality: sanctuaries that nurture the planet while seamlessly blending the natural world with a luxurious indoor environment. Following the success in South Beach, the brand has seen its collection grow in key markets such as New York City's Central Park and Brooklyn, Los Angeles, San Francisco, Nashville, Toronto (Canada), and Sanya (China). The year 2023 marked the opening of two flagship properties—Hawaii's 1 Hotel Hanalei Bay (Kauai) and 1 Hotel Mayfair (London)—further solidifying the brand's influential role in the hospitality landscape. All of the hotels are performance leaders in their markets.

The upcoming developments in the 1 Hotels portfolio are ushering in an exciting era of growth, underscoring the brand's commitment to environmentally responsible hospitality on a global scale. Here's a preview of what's on the horizon.

Baccarat Hotels: Elegance and Craftsmanship

Baccarat Hotels takes the iconic glamor of its legendary 260-year-old crystal brand and transcends its ethos of perfection in crystal into a distinctive, uber-luxurious hospitality experience. The brand's flagship property, Baccarat Hotel New York, opened in 2015 and quickly established itself as a pinnacle of urban luxury, blending Parisian chic with New York's energy.

The brand's expansion will continue to reflect its commitment to astonishingly luxurious design, blended with exceptional service. Some of the highly anticipated Baccarat Hotel properties include:

Treehouse Hotels: A Whimsical Home Away From Home

Treehouse Hotels, inspired by the nostalgia of the carefree, magical world of a child's treehouse, are places of joy, fun, and laid-back comfort. The brand's first hotel—Treehouse London, which opened its doors in 2019—has become a beloved fixture in this urban capital, offering a playful escape with thoughtful, eco-friendly touches.

As Treehouse expands globally, the brand excels in creating new properties and transforming existing assets. These developments are not just about offering a unique lodging experience; they're about re-energizing and transforming city center locations and neighborhoods. Each property is designed to be a vital community hub, echoing the brand's commitment to fun, imagination, and sustainability. Notable openings include:

A Vision for the Future

SH Hotels & Resorts is not just expanding its portfolio but also deepening its commitment to revolutionizing luxury travel. "As we grow and evolve, we're anticipating the trends that will define the future of hospitality," says Leal. "Our commitment is to ensure that SH Hotels & Resorts remains synonymous with innovation, sustainability, and unparalleled guest experiences."

As a company rooted in sustainability, the long-term resilience of the properties drives its strategy for growth and impact. The global development pipeline is expanding through ground-up builds and imaginative transformations. A key feature of the expansion is its foray into branded residential projects, and all the brands—but in particular, 1 Hotels and Baccarat—will shift to focus on destination resorts that cater to the resurgence and resilience of what global travelers are seeking.

The company's commitment to innovative design and architecture is evident in each property. Tapping into state-of-the-art technology, SH Hotels & Resorts enhances guest experiences, offering personalized luxury that adapts to individual preferences. Wellness is also a major pillar, with each property offering holistic experiences that reflect the company's dedication to the health and well-being of its guests.

And as SH Hotels & Resorts looks to the future, it remains devoted to its principles of sustainability. With a drive toward substantially reducing CO2 emissions and achieving zero-waste operations, the company is not only expanding its footprint but also its impact. "We've ignited a wave of responsibility in luxury hospitality," says Sternlicht. "Our growth strategy is intertwined with our commitment to the planet, and this is just the beginning. As we expand, we continue to redefine the narrative of what it means to travel consciously."

About SH Hotels & Resorts

SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a sustainable hotel brand management company that operates 1 Hotels, a nature-inspired lifestyle brand that launched in 2015 with properties in South Beach and Manhattan and now includes Brooklyn Bridge, West Hollywood, Sanya (China), Toronto, San Francisco, Nashville, the recently opened Hanalei Bay flagship property and the brand's first European property in Mayfair (London) with projects in development in Cabo San Lucas, Paris, Elounda Hills (Crete), Austin, Copenhagen, Riyadh, Melbourne, Seattle and San Miguel de Allende; Baccarat Hotels & Resorts, a luxury brand that made its debut in March 2015 with the opening of its flagship property in New York, with projects under development in Brickell (Miami), Florence, Riyadh, Dubai and Rome; and Treehouse Hotels, which premiered in London in 2019 and with projects under development in Manchester, Sunnyvale, Brickell (Miami), Adelaide and Riyadh. Leveraging its marketing, design, operational and technological expertise, SH Hotels & Resorts is the force behind some of the most groundbreaking and dynamic hotel brands in the world.