Appier Drives Retargeting Triumph in Hypercasual Gaming: How TapNation's Thief Puzzle Achieved KPI Goals
PARIS, FRANCE - Media OutReach Newswire - 9 July 2024 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is thrilled to announce its successful partnership with TapNation, a top mobile gaming publisher, to optimize user acquisition for the hit game Thief Puzzle. Utilizing Appier’s CrossX Retargeting Solution, TapNation achieved remarkable KPI goals, including a 130% return on ad spend (ROAS).